Google & Meta Ads Course in Haldwani — Performance Marketing on Live Budgets, 1 Year Full-Time
Monal Academy · Updated Invalid Date
Performance marketing is the most measurable job in advertising: every rupee in, every result out. Monal Academy's Google & Meta Ads program in Haldwani is a one-year, full-time course covering both ad platforms end to end, landing pages and conversion, and the measurement stack that proves what worked. In the final term you plan, launch and optimise live campaigns for real clients, with real budgets, reporting weekly like an agency.
Quick facts
| Duration | 12 months, full-time, on campus |
|---|---|
| Location | Monal Academy, Karan Tower, Gas Godam Road, Haldwani 263139 |
| Eligibility | 10+2 (any stream), graduates, or career-switchers. No portfolio required |
| Tools | Google Ads, Meta Ads Manager, Google Analytics 4, Google Tag Manager |
| You graduate with | Campaign case studies with real spend and real results, and the reporting to show for them |
| Fees | |
| Next intake |
Who this course is for
- You like numbers and you like being right. Performance marketing tells you every morning whether you were.
- You're a commerce, B.Com, BBA or MBA student or graduate who wants a marketing job that isn't sales.
- You want a remote-friendly skill with agencies, e-commerce brands and startups all hiring for it.
- You're a parent: this is the track with the clearest career ladder — junior to specialist to manager — and the most measurable output.
What you'll learn
- 01Marketing Foundations — funnels, audiences, offers and positioning: the thinking that makes any platform work.
- 02Google Ads — Search, Display, Performance Max and YouTube campaigns: structure, bidding and quality score.
- 03Meta Ads — Facebook and Instagram campaigns: pixels, custom audiences, creative testing and scaling.
- 04Landing Pages & Conversion — turning traffic into measurable results through pages and forms that convert.
- 05Measurement — GA4, Tag Manager, attribution and dashboards: proving what worked and knowing what didn't.
- 06Live Brief Term — plan, launch and optimise live campaigns for real clients, reporting weekly like an agency.
How the year runs
Months 1–3 — Foundations. Funnels, audiences, offers. You learn to think like the customer before you learn any platform, because a badly targeted campaign wastes money efficiently.
Months 4–9 — Specialisation. Google Ads, then Meta Ads, then landing pages, then measurement. Weekly briefs on small live budgets with mentor oversight: you set up, you launch, you read the results, you fix it. You also learn to write the creative you're testing.
Months 10–12 — Live Brief Term. Real clients, real budgets, weekly reports the client actually reads. The case studies you leave with show spend, results and what you changed — which is the only thing an agency interviewer wants to see.
Mentors who ship
Mentors run paid media for the studio's own products and its clients during your year.
Careers after the course
Graduates are prepared for: Performance Marketer, PPC Specialist, Media Buyer, Growth Analyst. Agencies, D2C brands, startups and local businesses all hire for these roles, and freelancing for several small clients is common.
We don't publish placement percentages. Meet finished students on your visit.
Studying in Haldwani
Karan Tower, Gas Godam Road, central Haldwani — about 10 minutes from Kathgodam station. Daily commuters come from Kathgodam, Lalkuan, Bhimtal and Rudrapur; students from the hills usually take a PG nearby. We keep a list.
How admissions work
- 01Say hello — WhatsApp, call or email.
- 02Visit the studio — meet the growth team and see a live campaign dashboard. Video call if you can't travel.
- 03Reserve your seat — enrol for the next intake.
No entrance test. No portfolio.
Frequently asked questions
Do I need maths?
Arithmetic and the willingness to read a spreadsheet. No statistics degree; we teach the few formulas that matter.
Whose money do we spend in the live term?
Real clients' budgets, with a mentor approving every launch. You don't learn ads on a sandbox; you learn on money that matters, supervised.
Google Ads or Meta Ads — which is more useful?
Both, and every employer expects both. Search captures demand; Meta creates it. The course teaches the two together and how to measure them together.
Will I get Google or Meta certifications?
The course prepares you for the platform certification exams and you'll sit them during the year. Employers care more about your case studies, which is why the Live Brief Term exists.
Can I freelance after this?
Yes. Small businesses in Haldwani, Rudrapur and Dehradun need someone to run their ads, and a portfolio of real campaigns is how you get them.
Is there a part-time option?
No. Full-time, on campus.
The full program, modules and tools: Google & Meta Ads